February will be a huge month for people watching television and YouTube videos: the 52nd Annual Super Bowl is on Feb. 4 and the 2018 Winter Olympics in South Korea airs Feb. 9-25. What does this mean for advertisers? It means that more people will be engaged as viewers, and that there will be more opportunities for brands to reach audiences through YouTube ads.
While these two events air on live network television, YouTube also sees an increase in viewer action during this time as well. According to internal Google YouTube data from February 2017, last year’s Super Bowl racked up 500 million minutes of viewing YouTube content, which included the auto ads that debuted during the coveted Super Bowl commercial slots.
Don’t forget about the Olympics either: more than 1 billion minutes of content was watched on YouTube during the 2016 Summer Olympics in Rio de Janeiro – 70 percent of that being on a mobile device, according to an article from AdWeek.
This means that now is the perfect time to move ad dollars to YouTube TrueView advertising. Since YouTube reaches 91 percent of internet users ages 25 to 54, there’s a more likely chance that a viewer will see your ad, especially during February because of these major events.
Unlike traditional television broadcast or direct mail, you only have to pay for a viewer who watches your video ad on YouTube. You’re only charged if either the consumer watches the full ad or 30 seconds of the ad, whichever comes first.
Basically, now is the time to upgrade your package with L2TMedia to include YouTube Advertising. And not just for the big game (or games). Audiences like to see early previews and snippets of game day content two weeks before game day. Viewer numbers will also increase after the Super Bowl as well, when users flock to their devices to watch the commercials they missed that everyone is talking about.
Take our advice from one of our digital media specialists, who says, “What makes YouTube so alluring to advertisers and sets it apart from traditional broadcast? Well, you can get incredibly specific with where you target geographically, and you can also focus specifically on those who are interested in what you sell and also are ready to buy.”
See how you can boost your performance this February by taking advantage of YouTube Advertising with L2TMedia. Contact us today.
[Photo: Sara Kurfeß/Unsplash]